Lessons in influence from the greatest con artist who ever lived

What Victor Lustig can teach us about getting our way

Victor Lustig

I don’t have many heroes but Victor Lustig is one of them. If you look at him, he doesn’t have a face that can inspire trust and yet he may have been the greatest con artist who ever lived. This is the man who sold the Eiffel Tower after all — not once, but twice. It’s worth wondering how he went…