Stop copying Google

Because it worked somewhere else doesn’t mean it’s right for you

Photo by Matthew Henry on Unsplash

Recently, I worked for a company that had organised itself around the Spotify model of squads and tribes. The reasoning was that this structure had made Spotify successful therefore it had to be good. It turned out that even Spotify couldn’t make their model work. It led to silos which prioritised local autonomy over collaboration. Which is crippling to a company…